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Ad agency creates campaign for national association

October 3, 2019
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OOH is Real ad campaign bus ad partial
Courtesy Extra Credit Projects

A local ad agency has created a campaign to promote out-of-home advertising.

Grand Rapids-based Extra Credit Projects launched last month “OOH is Real,” a campaign for the Out of Home Advertising Association of America, or OAAA, at Advertising Week New York.

“OOH ads can’t be blocked, skipped or viewed by bots,” said Rob Jackson, principal, Extra Credit Projects.

“People respond to what is authentic — and saying the right thing at the right time, in real life — does that.”

The campaign was geared toward getting the attention of people where they work, play, shop and travel.

The ad agency debuted over 200 messages in dozens of locations in and around Times Square and AMC Lincoln Square.

“The goal of the campaign is to demonstrate to media and marketing executives the power of OOH to create immersive brand experiences in the real world,” said Stephen Freitas, chief marketing officer, OAAA.

“Using billboards, buses, bus shelters, LinkNYC kiosks, taxi tops, wrapped vehicles and digital place-based screens, this campaign proves OOH’s targetability, viewability and accountability.” 

Extra Credit Projects plans to roll out the “OOH is Real” campaign nationally. 

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