Food Service & Agriculture, Nonprofits, and Retail

Grocer's charitable program reaches $1M mark

October 25, 2019
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Southeastern Elementary SpartanNash Direct Your Dollars check presentation
Staff from Southeastern Elementary in Hastings receive checks through the Direct Your Dollars program. Courtesy SpartanNash

A grocery chain has reached the $1 million mark for donations through a store-based giving program that benefits schools and nonprofits.

Byron Center-based SpartanNash is celebrating having given $1 million back since 2016 to 900 schools and nonprofits in eight states through its receipt-based Direct Your Dollars program, according to the company last week.

“It’s rewarding to see the ways these dollars have made an impact for participating organizations,” said Meredith Gremel, VP of corporate affairs and communications, SpartanNash.

As part of the milestone celebration, SpartanNash surprised Hastings Area Schools’ Southeastern Elementary with an additional $2,500 donation, on top of the $1,000 it already earned through Direct Your Dollars.

“What an amazing surprise for our school, our students and our teachers — and what an impact these Direct Your Dollars funds will make,” said Dana Stein, principal, Southeastern Elementary School.

How the program works

Individuals can shop at participating SpartanNash stores and fuel centers in eight states, including Family Fare, D&W Fresh Market, Valu Land, Forest Hills Foods, Ada Fresh Market and VG’s stores throughout Michigan.

Shoppers can then turn their receipts in to a local school or nonprofit they’d like to support.

After the organization has collected $150,000 in receipts from eligible sales, it can redeem them for a $1,000 donation from SpartanNash to be used for computers, textbooks, field trips, athletic and band equipment, food and meal supplies and more.

All pre-school and K-12 schools are eligible to participate, as well as school-sponsored groups and clubs. Faith-based organizations are also eligible.

More information on the program is online.

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