Food maker partners with Disney on ‘Frozen 2’ products
A food maker in the region is partnering with Disney to produce “Frozen 2” snack products ahead of the animated film’s theatrical release on Nov. 22.
Battle Creek-based Kellogg this month is rolling out limited-edition “Frozen 2”-inspired cereal, snacks and breakfast waffles with in-pack giveaways and movie snack cash offers.
“This collaboration enables families to bring home the enchantment of ‘Frozen 2’ with some of their favorite classic Kellogg’s snacks and breakfast items,” said Zion Doran, Kellogg’s senior director of promotions.
Eggo, Cheez-It, Keebler Graham Snacks and Kellogg’s cereal brands are included in the partnership.
The themed snacks will include “sweet O’s” and “fun, multicolored leaves and Olaf marshmallows.”
“Frozen 2” characters Anna, Elsa and Olaf will be featured on the packaging.
Specially marked Kellogg’s cereal boxes will include one free temporary tattoo of a “Frozen” character.
With the purchase of three specially marked boxes, customers will receive a $6 movie-snack cash reward to redeem in theaters.
Kellogg’s “Frozen 2” snack and breakfast products are in stores now for a limited time.