PR firm expands presence
The largest Michigan PR firm has expanded its team.
Lambert & Co. has hired practitioner and executive Michelle Olson, APR, and her team, which is based in Phoenix at 1545 W. Thomas Road.
“Joining forces with this dynamic Phoenix team enhances our industry depth and breadth, adds award-winning brand communications and storytelling acumen, and brings a true PR maven in Michelle Olson to our clients and our leadership team,” said Jeff Lambert, founder and CEO. “Expanding our geographic reach and sector expertise are central tenets to Lambert's accelerated growth strategy, and the addition of a Phoenix office will be a gateway to the West for talent and client attraction alike.”
The Phoenix team specializes in PR, brand journalism and integrated communications with regional and national clients in the automotive, mobility and real estate sectors.
Olson has 30 years of experience in the PR and communications field, including agency leadership roles, and is national chair-elect of the Public Relations Society of America. She will continue her role as managing partner and a shareholder and become part of Lambert’s ownership group. Olson will lead the firm’s automotive and mobility practice.
"Together, our teams will offer best-in-class brand communications expertise and visual and content storytelling that drives the bottom line," said Olson. "I have known Jeff, and competed against him, for more than a decade, and our mutual respect made the decision to come together a natural fit. We're combining decades of world-class experience and complementary sector expertise and time zones to offer a stronger, better platform for our team and clients."