Deli chain entering market
The first of three planned West Michigan locations of a national deli chain is expected to open next year.
Franchisee Dickie Basra said last month he is planning to open several McAlister’s Deli locations.
He expects to open the first — in a leased facility in Wyoming, at 2380 Health Dr. SW, in Metro Health Village — by mid-year 2020.
“I’ve owned several of my own gas stations and convenience stores with food elements to them — whether it was pizza or fried chicken — and I always wanted to explore the food component further,” Basra said.
“Franchising (allowed) me the perfect opportunity to do so, with proven processes and systems in place to ensure I succeed.”
Joe Guith, president of Atlanta-based McAlister’s Deli, said the company is excited to have Basra lead the brand into what is anticipated to be “a very successful market” for McAlister’s Deli.
“Our franchised restaurants in Michigan and throughout the greater Midwest region continue to exceed performance benchmarks, and we believe it’s because of the connection we share with our guests and community, which aligns with Midwestern values,” Guith said.
The chain currently has one Michigan location in Lansing.
Basra said he is scouting sites in Kentwood and Wyoming for his other two planned locations.
He plans to hire between 40 and 60 employees across all three locations.
Founded in 1989 as a diner, McAlister’s Deli is a fast-casual restaurant chain that is known for its “sandwiches, spuds, soups, salads, desserts and McAlister’s Famous Sweet Tea.”
In addition to dine-in and take-out service, it offers catering with a selection of sandwich trays, box lunches, desserts, a hot spud bar and more.
The business now has more than 450 locations in 27 states and is owned by Atlanta-based Focus Brands.