- people on the move
Manufacturer appoints VP and marketing director
A maker of architectural aluminum products has promoted two employees.
Walker-based Tubelite promoted Mary Avery to vice president of sales and marketing and Tom Mifflin to director of marketing.
Together, they will “continue to support the strategic growth of Tubelite’s storefront, curtainwall, entrances and daylight control systems,” according to Tubelite.
“Mary’s extraordinary leadership skills combined with her industry experience and strong relationships with our clients and sales organization have made her extremely successful in every role she has held with the company,” said Steve Green, president, Minneapolis-based Apogee Enterprises, parent of Tubelite.
He added: “Tom also has proven his leadership within the company and will use his vast knowledge of the industry and diverse background to take the marketing group to new levels.”
In her new role, Avery will lead the development and implementation of Tubelite sales and marketing plans, support new and existing client initiatives, oversee marketing communications and work closely with research and development for product introductions and updates.
She will continue to report to Green and will oversee the regional sales managers, national accounts and marketing team.
Avery began her career at Tubelite more than a decade ago, most recently as director of marketing in 2013 and vice president of marketing in 2016.
Before that, Avery was customer service training manager at DTE Energy Company.
Avery holds a bachelor’s degree from Michigan State University and a master’s degree in business administration from the University of Chicago.
Mifflin is assuming Avery’s earlier role as director of marketing and will oversee the company’s architectural specification, promotion strategy, public relations, website and pricing functions.
He joined Tubelite in 2015 as a product manager. Before joining Tubelite, he worked at Wausau Window and Wall Systems for 20 years in engineering, research and product development, and architectural services.
Mifflin earned a bachelor’s degree in engineering from Idaho State University.
Founded in 1946, Tubelite manufactures architectural aluminum storefront, entrance and curtainwall systems in the U.S.
Tubelite’s corporate office, fabrication, warehouse and shipping operations are in Walker. Its facility in Reed City houses the company’s aluminum extrusion operation.
The company’s Dallas location provides additional fabrication, warehouse and shipping support. The company also has an office in Warwick, Rhode Island.