- people on the move
Ad agency expands to Detroit
A local advertising agency recently opened the doors to another location.
Grand Rapids-based Extra Credit Projects opened a new studio in Detroit, at 2200 Hunt St., according to the agency last week.
The new location is in the Hunt Street Station, where the agency said the first police academy in the U.S. was based.
“This move has been in the works for a while now,” said Rob Jackson, founder and creative director, Extra Credit Projects. “We have a heart for Detroit, with a few members of our team being from the area.
“We believe there is a lot of opportunity for growth in Detroit, and we want to be a part of it. We have always understood that the heartbeat of Detroit contributes to the pulse of the entire state. With its rich history and continuously improving industry, we see an abundance of potential.”
The agency’s senior art director, Rick Iseppi, will co-lead the Detroit location, and there are two new hires.
The office has conference and podcast rooms, private offices when needed, a green space and off-street parking.
Iseppi said he’s looking forward to “leveraging” the agency’s momentum and tapping into “the community of innovators shaping Detroit business.”
“As always, we strive to strike a balance between high-caliber brand work and pro bono clients whose causes give back to the community,” Iseppi said. “Our Detroit business will be no exception. It’s why we want to be here.”