Banking & Finance, Retail, and Transportation

Car dealer makes out-of-state luxury acquisitions

January 14, 2020
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Zeigler Motorsports dealership Kalamazoo
Courtesy A.J. Veneklasen

A West Michigan automotive dealer is set to acquire three dealerships in Illinois.

Zeigler Automotive Group recently announced it will purchase three new luxury dealerships from Motor Werks Auto Group owners Mick Austin and Paul Tamraz.

The group plans to purchase Mercedes-Benz and Sprinter of Hoffman Estates at 1000 W. Golf Road, Jaguar Land Rover Schaumburg at 920 W. Golf Road, and INFINITI of Hoffman Estates at 1075 W. Golf Road.

“We are excited to be adding these new dealers to our lineup,” said Aaron Zeigler, president and owner of Zeigler Automotive Group. “These are high-performing stores that will undoubtedly expand our luxury reach in the market and give our customers more options with the same exceptional service they've come to expect from Zeigler.”

Zeigler will take over operations of all three sites effective Monday, Jan. 20.

The Kalamazoo-based dealership group also announced that it will not be rebranding the luxury stores under Zeigler, and it will keep the same Motor Werks staff onboard while adding two leaders from Zeigler.

Bill O'Hara will be tasked with overseeing the new dealers in the region as vice president of Zeigler Automotive Group.

"I am looking forward to expanding Zeigler’s presence in Schaumburg and Hoffman Estates. Mercedes-Benz, Sprinter, Land Rover, Jaguar and INFINITI are all exciting brands. Our culture at Zeigler will bring a great experience to all of future customers,” O’Hara said.

Additionally, Mike Connolly will now serve as general manager of Mercedes-Benz and Sprinter of Hoffman Estates.

"I am looking forward to building the Mercedes-Benz brand in Schaumburg and Hoffman Estates — Chicago’s premier retail market,” Connolly said. “I know our new customers will experience the difference in service that only Zeigler can provide.”

Zeigler expects its new dealerships to collectively sell 5,000 new units per year, adding an additional $350 million in sales per year to the dealership group’s sales, now totaling $1.7 billion per year on over 40,000 units.

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