Food Service & Agriculture and Retail

Grocery chain expands participation in healthy food program

SpartanNash now has 46 stores participating in Double Up Food Bucks program.

January 16, 2020
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SpartanNash Double Up Food Bucks
SpartanNash said it now has 46 stores in Michigan participating in the Double Up Food Bucks program, up from 43 in 2019. Courtesy SpartanNash

A local grocery chain is expanding its participation in a healthy food incentive program to three more Michigan stores.

Byron Center-based SpartanNash said Tuesday it now has 46 stores in Michigan participating in the Double Up Food Bucks program, up from 43 in 2019.

In addition to the 43 Family Fare, VG’s and ValuLand stores already participating, SpartanNash is adding three stores in 2020: in Cheboygan, Coldwater and Howell.

Administered by Fair Food Network in 27 states with support from federal, state and private sources, Double Up Food Bucks enables Supplemental Nutrition Assistance Program (SNAP) participants to earn free produce when they buy fresh fruits and vegetables with their SNAP benefits at participating retailers.

“We are proud to have offered Double Up in our stores for the past seven years because it enables SNAP customers to increase their access to fresh fruits and vegetables and supports our local farmers, and it’s a real win-win for our communities as a whole,” said Tom Swanson, SpartanNash senior vice president and general manager of corporate retail.

SpartanNash’s participation in Double Up is “a key component of the company’s corporate responsibility efforts,” according to the company.

For each dollar of fresh produce SNAP customers purchase using their EBT Bridge Card and SpartanNash’s yes loyalty account, an equivalent amount of dollars will be earned and placed on their yes card. Shoppers can then redeem the Double Up dollars for free fruits and vegetables at participating Family Fare and VG’s locations, with a maximum match of $20 per day on their yes account.

ValuLand stores do not participate in the yes card loyalty program, so each time a SNAP customer purchases fresh fruits and vegetables at a participating ValuLand store using an EBT Bridge Card, the customer will get half the produce for free, up to $20 a day.

As of Jan. 12, Double Up is available at 36 Family Fare, seven VG’s and three ValuLand locations. To see which SpartanNash store locations participate, visit shopfamilyfare.com, shopvgs.com or shopvaluland.com.

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