Construction and Retail

Appliance company reveals expansion

February 7, 2020
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Bekins
Bekins' showroom now covers 11,000 square feet after the remodel. Courtesy Bekins

A West Michigan appliance company unveiled a newly expanded showroom.

Bekins in Grand Rapids recently expanded and remodeled its Grand Rapids showroom, at 6275 28th St. SE. The remodel, which started in March 2019, opened up 3,000 square feet of retail space next door, giving the showroom 11,000 total square feet.

The original showroom space was open during the expansion and remodel.

With the expansion, Bekins now offers LG, LG Signature, LG Studio and Signature Kitchen Suite appliances, as well as more real home kitchen displays in the expanded space.

“Anybody who has visited us before may have walked outside to a separate door in the same retail building to see some additional appliances in our Builder Appliance Center,” said Jeff Johnson, digital strategist for Bekins. “Now, they can interact with all of our appliances in one state-of-the-art showroom. The Builder Appliance Center space is now available to be leased out.”

Founded in 1975, Bekins is a family-owned and internationally acclaimed appliance and electronics company. The original showroom in Grand Haven won an Innovative Showroom Award with the North American Retail Dealers of America in 1995.

Bekins added its Grand Rapids showroom in 2012 with appliances hooked up to gas, water and electricity, so customers can experience the appliances before making a purchase.

Bekins also displays appliances and electronics in real home environments designed and built by local designers and builders.

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