Sandra Cochrane

Sandra Cochrane

Prior to joining the Michigan Small Business Development Center at Western Michigan University as a technology business consultant, Sandra Cochrane spent over seven years as the chief operating officer of the Southwest Michigan Innovation Center in Kalamazoo. Ms. Cochrane shepherded the Innovation Center through its startup phase and is credited with the development, construction and programming of the Innovation Center facility. Ms. Cochrane is viewed as an expert in the incubation industry and serves on the board of directors of the National Business Incubation Association and the Michigan Business Incubator Association, as well as a reviewer for the National Science Foundation’s Small Business Innovation Research/Small Business Technology Transfer (SBIR/STTR) Program and Biotech & Chemical Technologies. Ms. Cochrane earned a B.A. and an M.B.A. from Michigan State University and has earned the rigorous NBIA Incubator Management Certificate.


Value proposition design

May 31, 2015
Contrary to popular belief among many entrepreneurs, not every product or service is valuable to every customer. Figuring out what different customers want and then providing a solution that addresses those needs is really hard to do. Read More

A SAFE investment instrument does exist

August 31, 2014
I strive to learn something new every day, and today I learned about SAFE — a new investment instrument that’s valuable to entrepreneurs and small business owners. Read More

Has crowdfunding for equity arrived?

February 28, 2014
The excitement surrounding crowdfunding has been growing ever since the JOBS Act was signed by President Obama in April 2012. Read More