Hanna Burmeister

Hanna Burmeister

Hanna Burmeister manages marketing and communication strategies for the statewide network of the Michigan Small Business Development Center, or MI-SBDC, based at GVSU. She promotes the SBDC’s services through written success stories, videography, social media, print and online channels. She is also an active member of the planning committee for Michigan Celebrates Small Business, the state’s yearly small business awards ceremony. Burmeister enjoys using her skills and passion to promote Michigan’s entrepreneurial talent. She holds a bachelor’s degree in communications and public relations from MSU and an M.P.A. from GVSU.


Creating high-quality content

February 22, 2018
Content marketing was a buzzword tossed around in marketing departments, blogs, conferences and coffee meetings throughout 2017. The trend will continue in 2018, and it’s more competitive than ever. Read More

Should your business try influencer marketing?

November 28, 2017
If you’ve spent any time on Instagram, the phrases “link in bio,” “swipe up” and “#sponsored” will sound pretty familiar. As social media platforms continually evolve, they have created more and more ways for brands to promote their products and engage with fans. However, the competition is tough and attention levels are short. Enter: influencers. Read More

Optimizing your email marketing

June 29, 2017
It’s safe to say that a majority of small business owners would agree that tracking marketing analytics is important. These business owners would also probably agree that they don’t have much time to do so or a thorough understanding of which analytics to track. Read More

Reasons to celebrate small businesses

May 1, 2017
Across industries and geographies, every entrepreneur’s journey is full of challenges. Chances are, at some point between turning an idea into a plan and that plan into a thriving business, you might have second-guessed your choice to become an entrepreneur. Read More

Business growth opportunities through Economic Gardening

March 28, 2017
Market research is a crucial part of any business plan, which is why it is widely utilized by startups and early stage businesses. While existing, established businesses may not traditionally look to market research to influence their decisions, second-stage companies facing difficulties while trying to grow can benefit greatly from accessing strategic research. Read More

Attracting talent to your small business

January 31, 2017
A recent study found that 82 percent of small business owners are planning for growth in 2017. However, small businesses often report that attracting the right talent can be a major challenge in achieving their growth goals. Read More

An introduction to B Corps

December 30, 2016
It’s no surprise that Michigan’s 865,352 small businesses have a profound impact on local, national and international economies — as well as the lives of their customers, employees and community members. Read More

Perfecting the startup pitch

October 31, 2016
Imagine if you had five minutes to explain the intricacies of your business to someone, using only five slides — and there was also $5,000 on the line.  Read More

Spotlight on National Cyber Security Awareness Month

September 30, 2016
There has been a quite a bit of buzz lately over the importance of small business cyber security. There are about 500,000 cyber attack attempts per minute around the world, and hackers don’t discriminate — they are targeting everyone from governments to financial institutions to small businesses. Read More

Creating high-performing teams at your small business

August 31, 2016
People often say that entrepreneurship isn’t a career — it’s a lifestyle. Forget the 40-hour workweek. Small business owners are constantly thinking about their products or services and how to grow a successful company. Read More