Derek DeVries

Derek DeVries

Derek DeVries is a senior associate in the digital practice at Lambert, Edwards & Associates, or LE&A, in Grand Rapids. His role involves creating social media strategy, marketing campaigns, collateral and advising on digital development. Prior to joining LE&A, Derek worked for 834 Design & Marketing and spent 11 years in higher education doing public relations, social media marketing and communications for Grand Rapids Community College. In addition to his duties at LE&A, Derek also teaches public relations at Grand Valley State University.


How brands should react to Facebook reactions

March 18, 2016
As you might be aware, Facebook finally rolled out its new reactions feature following months of testing. Users now have the option to do more than “Like” content on Facebook — they can also express "Love," "Haha," "Wow," "Sad" and "Angry." Read More

The war for your time and what it means for brands on social media

October 28, 2015
We’ve reached an interesting milestone in the life of social media — call it “peak user.” Read More

Should your brand use Periscope or Meerkat?

April 15, 2015
By now you’ve likely heard of Meerkat and Periscope. Read More

SEO is the new PR

March 13, 2015
Since the advent of public relations, earning positive coverage in the news media was perhaps the most important strategy of PR professionals. The news commanded a large audience, which overwhelmingly trusted its judgment, making it an ideal target to ply a brand’s message. No longer. Read More

Trust and living at the speed of social media

August 28, 2014
Does your organizational approval process move at the speed of social media? Read More

4 critical steps for digital channel maintenance

July 13, 2014
It's 5:00 p.m. — do you know where the credentials to your social media accounts are? Read More