Seth Starner is president of the nonprofit NewNorth Center: Innovation in Business in Holland. Most recently, Seth led the Business Innovations Group at Amway Corporation and was responsible for internal innovation training, leading strategic planning sessions and catalyzing innovation teams to implement new opportunities around the globe. Prior to his decade of innovation experience at Amway, Starner was project director at Wirthlin Worldwide, a global market research firm. Starner has a bachelor’s degree from the University of Michigan and a master’s degree from the Illinois Institute of Technology’s Institute of Design. Across West Michigan, he serves on the boards of the Grand Rapids Art Museum and the Keller Futures Center. Starner was also one of the drivers of GRid70 in downtown Grand Rapids. Contact him at seth at newnorthcenter dot org or visit NewNorth Center on Facebook and Twitter.