Kim Bode

Kim Bode

Kim Bode is the owner and founder of 8THIRTYFOUR Integrated Communications in Grand Rapids, serving clients locally and nationally. 8THIRTYFOUR provides marketing, communications, public relations, social media, creative, digital, web design/development and special event counsel to clients.


Recession marketing basics

September 30, 2019
Most business owners have probably heard that there is a recession on the horizon. When you’re someone who owns and runs a small business, you’re always waiting for the other shoe to drop. The recession is that shoe. Read More

Bob, what were you thinking?

March 25, 2019
Robert Kraft, owner of the New England Patriots, is a public relations case study on what not to do. If he has a team of publicists, he certainly isn’t listening to them. Read More

Why employees are your best brand ambassadors

January 31, 2019
It is impossible to go a day without someone mentioning “influencers” or “influencer marketing” — it has become the buzzword of the moment, and companies seem to consider it a magic bullet for brand awareness and sales. Read More

Take relationships to the next level

December 31, 2018
The goal of all marketing, advertising, public relations and digital efforts is to build relationships. It doesn’t matter if you are B2B or B2C. Human connection is core to all that we do. If you fail to connect to your target audience, you will have little — if any — success long term. Read More

Take part in Giving Tuesday

October 31, 2018
If there is one thing our community has a plethora of, it is amazing organizations championing worthy causes. Read More

Should companies be politically active?

July 31, 2018
In the overly politicized climate we are living in, can companies remain neutral? For many businesses, steering clear of controversial issues is all about self-preservation. Read More

Why media training is a smart investment

February 23, 2018
Everything you do, say — and don’t say — is now accessible to the entire world. Read More

A love letter to LinkedIn

October 31, 2017
Dear LinkedIn, Read More

Millennials and brand loyalty

September 29, 2017
Peanut butter. Jam. Bread. Read More

Have you heard of this thing called AdWords?

March 31, 2017
You may be wondering how to get to the top of the search results page and drive more traffic to your website. Perhaps you have heard about the mysterious world of AdWords. Read More