Kim Bode is the owner and founder of 8THIRTYFOUR Integrated Communications in Grand Rapids, serving clients locally and nationally. 8THIRTYFOUR provides marketing, communications, public relations, social media, creative, digital, web design/development and special event counsel to clients.
January 31, 2019
It is impossible to go a day without someone mentioning “influencers” or “influencer marketing” — it has become the buzzword of the moment, and companies seem to consider it a magic bullet for brand awareness and sales. Read More
December 31, 2018
The goal of all marketing, advertising, public relations and digital efforts is to build relationships. It doesn’t matter if you are B2B or B2C. Human connection is core to all that we do. If you fail to connect to your target audience, you will have little — if any — success long term. Read More