Sarah Abel

Sarah Abel

Sarah Abel is the managing director at 8THIRTYFOUR Integrated Communications in Grand Rapids. An avid writer, she has a string of abandoned blogs with lukewarm hopes that one day she’ll finally find her niche and commit to one.


Advice for new communications grads

May 31, 2018
Every spring, our agency is flooded with emails from recent graduates in the communications field looking to start their careers. Read More

3 back-to-school lessons for marketers

August 31, 2017
A new generation of marketers, advertisers, public relations pros and other creatives is beginning their collegiate careers, while others are returning for a last semester or two before graduation. Read More

Too many cooks in the marketing kitchen?

July 31, 2017
More than ever before, integrated communications strategies are needed to achieve success. New communications channels launch seemingly every day (okay, maybe not that often, but sometimes it certainly seems like it). Read More

Being the new kid

June 30, 2017
I started a new job recently, and like all new employees, I want to immediately provide value to my company, conquer every challenge instantaneously and make all of my co-workers adore me within minutes of us meeting. Read More