Adrienne A. Wallace, Ph.D., is a digital strategist at BlackTruck Media + Marketing in Grand Rapids and an assistant professor at Grand Valley State University, where she teaches in the advertising and public relations program. Her work and research focuses on the intersections of content, social media, PR and advertising in both the public and private sectors. Contact Adrienne at adrienne at blacktruckmedia dot com or 616.710.1024.
August 31, 2019
| By Adrienne Wallace
We all know that content rules, right? You have probably been given some story about it being king or queen or at minimum, belonging to the royals in some capacity. While that is true, we think a little more strategically than just “do more content.” We think more like “make strategic content.” Read More