Liz Hoffswell

Liz Hoffswell

Liz Hoffswell is a certified business consultant for the Michigan Small Business Development Center, which is based at GVSU in Grand Rapids. She has over 25 years of experience in management, operations, finance, sales and marketing, working with organizations of all sizes. Additionally, Hoffswell is a serial entrepreneur and has started several small businesses throughout her career. She is an innovative problem solver who embraces technology and online solutions, including e-commerce and digital marketing.

ARTICLES

First 5 steps for successfully starting your business

January 3, 2020
As we swing into the New Year, you are probably reflecting on 2019 and looking toward making your resolutions for 2020. You may decide to join a gym to be more active. You may decide to kick one of your bad habits. And for an enterprising few, you may resolve to finally act on that business idea you have been kicking around in your head. Read More