Recent innovations produce much more than just marketing firms.
What does it take to find a job, keep a job and do well in your career? Many would agree there is one good answer to all three situations: become involved in a professional group tied to your career choice.Read More
It’s been difficult for companies to see marketing strategies that work during these troubled economic times, especially for retailers. As we move forward, I am optimistic about the turnaround in the economy for our country, our state and West Michigan.Read More
Editor’s note: Cole’s Quality Foods announced last week it plans to use an aggressive social and online media campaign to introduce and promote “That’s Dinner!” The company’s website, ">www.coles.com, features a landing page dedicated to the new product that allows customers to download coupons, share photos and take part in a contest. Additionally, That’s Dinner! is featured in a YouTube video (">www.youtube.com/user/ColesBreads) and consumers can join Cole’s on Facebook. Meals are being produced in the company’s plant in Muskegon and are now in the freezer sections of Meijer Inc. as well as Spartan Stores grocers.Read More
Have you ever wondered what it takes to make sure products are in the store when you want to purchase them? Probably not. What most consumers are concerned about is whether the products are available when they want to purchase them, period. Unless you are in a business that makes it all happen or you take a marketing class, you are unaware of the decisions and work that is entailed behind the scenes.Read More
The combination of food and gas, at least at one time, meant indigestion, prompting us to reach for Tums or Rolaids. Today, food and gas (petroleum) are marketing tools used to increase sales and profits. Retailers realized they needed to improve the whole shopping experience for their customers. Changes were made to differentiate offerings and to position themselves as value-added stores. Those changes are far-reaching, including adding bigger stores, wider isles, cleaner facilities, specialty products, electronic scanning, customer self-checkout, one-hour photo shops, dry cleaning, Starbucks kiosks, mini-bank branches, pharmacies, and even gas stations. The latter addition has been utilized by the large chains: Dominick’s Finer Foods, Jewel Food Stores, Dahl’s Foods, Sam’s Club, Wal-Mart, Kroger, Costco, Safeway, Albertons, and of course, locally, Meijer and Spartan Stores.Read More