Human Resources, Marketing, PR & Advertising, and Nonprofits

Producer creates viral video

October 30, 2014
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Producer creates viral video
The viral video “10 Hours of Walking in NYC as a Woman” was produced by Rob Bliss of Rob Bliss Creative. Photo via

An experimental viral marketer has done it again — drawing in millions of viewers.

The nation is abuzz with chatter about catcalling, as the most recent video by Rob Bliss of Rob Bliss Creative — “10 Hours of Walking in NYC as a Woman” — has brought attention to how many times a woman walking in a city is approached by strangers.

The video posted this week has been watched more than 16 million times as of early this afternoon.

To film the YouTube video, Bliss walked in front of Shoshana Roberts with a camera in his backpack for 10 hours. She held microphones to record the catcalls. The footage was edited into a video just under two-minutes long.

Bliss’ intent was to raise awareness of the cause backed by the anti-street harassment nonprofit hollaback! in New York.

“Hollaback is a movement to end street harassment, powered by a network of local activists around the world. We work together to better understand street harassment, to ignite public conversations and to develop innovative strategies to ensure equal access to public spaces,” according to the hollaback! website.

Bliss first made major national attention with the “Grand Rapids LipDub” in 2011 and has since put together various viral videos, such as the “Homeless Veteran Timelapse Transformation,” “Pure Michigan Statewide Singalong” and the “World’s Largest Zombie Walk,” among other events in Grand Rapids.

He splits his time between Chicago and Grand Rapids.

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