Marketing, PR & Advertising and Nonprofits

Take part in Giving Tuesday

October 31, 2018
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If there is one thing our community has a plethora of, it is amazing organizations championing worthy causes.

Nonprofits are expected to do a lot with little to no budget, which is why Giving Tuesday is such a great “holiday” to participate in. Celebrated on the Tuesday following Thanksgiving (around the widely recognized shopping events Black Friday, Small Business Saturday and Cyber Monday), #GivingTuesday kicks off the charitable season, when many focus on their holiday and end-of-year giving.

The annual Global Day of Giving event has helped to amplify year-end fundraising efforts for nonprofits and charitable causes since 2012.

Whether you are a nonprofit, local business or resident, there are a lot of ways you can participate.

Fundraise

If you are a nonprofit, develop a campaign to reach existing donors, community members or potential funders, and encourage them to donate goods, money or time.

Last year, a nonprofit in Long Beach, California gathered community supporters to assemble care packages filled with hygiene products. The organization exceeded its goal of creating 500 packages and made more than 600 packages to help those in need. Care packages were handed out in the days before Christmas outside of local businesses partnering with the nonprofit.

The first step is to determine your goal for Giving Tuesday. There are great resources available at givingtuesday.org to get you started.

Volunteer

Local businesses can participate in Giving Tuesday by collecting goods at their office, encouraging employees to take the day to volunteer at their favorite nonprofit or by donating pro bono hours.

If you are an individual, consider gathering people together to volunteer, organize a donation drive or create your own unique event with friends, family and neighbors.

Promote

Social media is a powerful tool when used for good. Giving Tuesday gives individuals and companies the opportunity to highlight local organizations or causes that are important to our community.

Consider creating a video talking about why Giving Tuesday is important for our community or to highlight those who give of their time.

Lastly, turn Giving Tuesday into more than one day. Commit to supporting a local nonprofit all year long. Reach out to an organization that serves an area you care about to set up automatic monthly giving.

How do you plan to participate?