Marketing, PR & Advertising

Marketing, PR & Advertising Notebook

May 31, 2019
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May Notebook

Marketing, PR & Advertising articles

College raising $3M

Brewery producing Bridge Blast downtown

West Side design firm has community in mind

Publishing company acquires newspaper

Women in Finance group talks building diverse pipelines

Printing options evolve to keep pace in a digital world

PR industry hands out PRoof awards

Siblings building 'rustic' event space

Grocery chain wraps $18.3M re-branding project

Askme rebrands recently acquired music entity

Printing company acquires printer

New event space opens downtown

Album brings sounds of 'Pure Michigan' to listeners

Local family debuts mobile events business

Change Ups

Boileau Communications in Holland hired Sean Silva as video strategist.

Michigan Software Labs in Ada launched a new website, michiganlabs.com.

Hunter Zuk joined Sabo PR as an associate.

The High Five GR opened in the heart of Grand Rapids and features original hardwood, roller-rink floors and contemporary finishings for weddings, receptions and private parties.

The Grand Rapids Chamber of Commerce announced the promotions of Joshua Lunger, senior director of government affairs, and Alexa Rae Kramer, director of government affairs.

Walker-based Meijer announced its social media and creative teams won its first national honor at the Shorty Awards ceremony in New York City, in the Audience Honor in the Best Overall Instagram Presence category.

The Plunkett Cooney law firm launched a new responsive design website, plunkettcooney.com, featuring substantive legal information, a bold graphics interface and refreshed brand messaging.

Michael Lomonaco joined John Ball Zoo as chief development and community engagement officer.

Kalamazoo-based LKF Marketing celebrated 30 years of business.

Portage-based InterNational Electrical Testing Association’s new powertest.org website creates a more user-friendly, easy-to-use platform that streamlines the entire process. The site features a new layout, providing the opportunity to more effectively organize and highlight the content.

DK Security launched a new website, dksecurity.com. The newly designed site’s features highlight the business, the brand and the talent at DK Security. The Careers page features three employee spotlight videos that aim to break down stereotypes within the security industry by showing what it actually looks like to be a security officer.

Experience Grand Rapids released an updated version of its annual visitor guide, The Experience, a travel-sized and locally focused resource for visitors and locals. The updated version includes an additional insert that focuses specifically on Project 1 by ArtPrize. An online version of the guide is available at experiencegr.com/emag/experiencegrandrapids2019; guides also can be requested at experiencegr.com/trip-planning/visitors-guide.

Kevin Budelmann and Yang Kim, co-owners of Peopledesign, laid a foundation for brand building in their new book, “Brand Identity Essentials, Revised and Expanded: 100 Principles for Building Brands” (The Quarto Group, 2019).

The West Michigan Tourist Association released the 2019 “Lake Michigan Lighthouse Map & Circle Tour” guide, a free poster-sized publication that details all the lighthouses located on the shores of Lake Michigan, as well as the Circle Tour driving route to guide motorists around the lake. The full circle tour driving route around Lake Michigan is available online and website visitors also can download a PDF of this year’s lighthouse map or request that a free copy be mailed to them at wmta.org/lake-michigan-lighthouse-map-circle-tour.