Marketing, PR & Advertising

Trends, themes and special events

ARTICLES

Inside Track: High-risk move pays off

Rebecca LeClaire started marketing firm 14 years ago.

February 15, 2019
When Rebecca LeClaire became a parent, she took unconventional steps to support her family. Read More

Marketing firm helps nonprofits with websites

LaFleur Marketing initiative offers professional web development services.

February 15, 2019
A local digital marketing agency is rolling out a new initiative to help West Michigan nonprofits. Read More

Wolverine Worldwide signs licensing deal with slipper company

February 15, 2019
A maker of footwear in the area is planning to roll out new lines of slippers for one of its brands after reaching a licensing agreement with a slipper company. Read More

Retailers hosting all-season clearance sale

February 14, 2019
A “challenging” sales climate following lower-than-expected holiday sales has prompted eight local retailers to host a surplus sale this weekend. Read More

Amway's year-end sales are up

February 11, 2019
Amway has reported its sales for 2018. Read More

Brewery battle ends with settlement

Railbird Taphouse and Brewery agreed to change its name to Alebird Taphouse and Brewery.

February 8, 2019
(As seen on WZZM TV 13) Railtown Brewing Company recently announced it has reached a settlement with Byron Station LLC, owner of the formerly named “Railbird Taphouse and Brewery.” Read More

Nonprofit appoints chief campaign officer

February 7, 2019
A local nonprofit fighting homelessness has named a new fundraising leader. Read More

Q&A: Debra Minton

February 5, 2019
Debra Minton is the senior director of philanthropy and strategic initiatives at the Phoenix Society for Burn Survivors, a national organization based in Grand Rapids. Read More

Richett Media receives companywide makeover

Public relations firm rebrands itself as Happy PR.

February 1, 2019
A local public relations firm has rebranded itself. Read More

Why employees are your best brand ambassadors

January 31, 2019
It is impossible to go a day without someone mentioning “influencers” or “influencer marketing” — it has become the buzzword of the moment, and companies seem to consider it a magic bullet for brand awareness and sales. Read More