Marketing, PR & Advertising

Trends, themes and special events


Downtown Market names VP of marketing, operations

August 16, 2018
The Grand Rapids Downtown Market has created a new role and promoted an existing employee to fill it. Read More

Site performance influences SEO and users

August 13, 2018
You stream content whenever you’d like, from wherever you are, from whatever device is nearby. We check Amazon to see if a product is cheaper than our local store because we know we can get it in two days. We’re programmed to go to Google to get answers to our questions or find things near us. It’s also known that a goldfish now has a better attention span than us humans. Read More

Manufacturer backs lakeshore's Now for the Next fund

August 7, 2018
A lakeshore economic development nonprofit has received its largest "financial commitment from a private sector employer." Read More

PR firm hires national director of business development

August 7, 2018
A locally based public relations firm has expanded its leadership team. Read More

VNN partners with health providers

August 3, 2018
The Grand Rapids-based high school sports communication platform VNN has partnered with a group of health care providers in the U.S. to roll out digital sports medicine libraries in several markets. Read More

Beaumont Hospital paying $84M in settlement

August 3, 2018
| By AP
ROYAL OAK — A Detroit-area hospital will pay $84.5 million to settle U.S. Justice Department allegations over improper pay to eight doctors. Read More

Charter Communications laying off 51 sales employees

August 2, 2018
The telecom company Charter Communications is laying off 51 sales support employees in Walker. Read More

Kalamazoo-Battle Creek airport renews deal with Clear Channel Airports

August 1, 2018
The airport advertising company Clear Channel Airports is continuing its business with the Kalamazoo-Battle Creek airport. Read More

Should companies be politically active?

July 31, 2018
In the overly politicized climate we are living in, can companies remain neutral? For many businesses, steering clear of controversial issues is all about self-preservation. Read More

Personal privacy vs. public security

July 31, 2018
With the new GDPR regulations, I’ve been thinking a lot about the idea that technological security is often treated as a trade-off between public security and personal privacy. And I’m not talking about personal privacy as in a luxury for the privileged — high walls and closed doors. Read More